Twitter has introduced that it’ll start rolling out a revamped video viewing expertise on its platform that may permit customers to look at movies showing on their feeds or tweets in full display screen. Customers may even have the ability to scroll vertically from the full-screen view to look at extra video content material. The corporate has additionally made modifications to the Discover tab with added video carousel performance in addition to tweets of consumer curiosity now showing in a “Movies for you” part.
Over the following few days, Twitter can be rolling out the Immersive Media Viewer with vertical scrolling enabled for iOS customers utilizing Twitter in English. In the meantime, the video carousel characteristic on the Discover tab is now out there for Android and iOS customers in English, the corporate has confirmed. The corporate, whereas making the announcement by way of a blog post emphasizes that they intend to make Twitter “the very best place for video”.
The corporate’s weblog publish additionally included a tweet embedded in actor Ryan Reynolds’ tweet asserting the teaser for his upcoming movie. Dead Pool 3, additionally taking a look at Hugh Jackman. Twitter says “humorous film teasers” can be an essential a part of the media viewing expertise on Twitter, through the weblog.
The transfer comes at a time when main social media firms like Instagram and YouTube have shifted their technique to undertake TikTok-like quick video codecs and UI for Reels and Shorts respectively. Nevertheless, Twitter selected to undertake solely the video supply technique UI parts seen on TikTok, Instagram and YouTube.
Twitter had beforehand tried to broaden its integration of video into its platform by launching Fleets in November 2020. Nevertheless, the corporate terminated this challenge simply eight months after the launch. Fleets sought to introduce a story-like characteristic first seen on Snapchatthen lastly adopted by instagram, Facebookand LinkedIn. Nevertheless, customers have reported that the Fleets characteristic on Twitter is gradual resulting from technical points. Though the corporate mounted these points, the characteristic did not generate a lot curiosity amongst customers.